Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.

Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.

Middle schoolers develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.

Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...

Students assess how images and words in a political ad deliver its message and stir the emotions in the general public. They research information that supports or refutes claims made in the ad as well as the credibility of the ad. Each...

Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...

Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...

Students complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Students create posters to advertise the...

Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...

Young scholars create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving...

Fourth graders demonstrate that milk is the state beverage by creating their own "Got-Milk?" advertisement. They list all the foods that contain milk on Inspiration via the SmartBoard and find advertisement templates, colors, fonts,...

Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...

Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.

Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.

Students brainstorm names for a class newsletter. They perform the job of journalists by interviewing, writing paragraphs, and editing. Students scan photographs, add appropriate graphics and look for errors in the final copy.

Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...

Students prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.

Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...

Learners research, plan and present a commercial for a vacation spot of their choice.

Pupils analyze the hidden messages of advertisements targeted to their age group.

Students study advertising techniques and the effects of smoking on health.

An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...

Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...

MediaSmarts provides digital and media literacy lessons for students. For this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.