Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....

Elementary learners are not often shy about expressing what they want, but they could use a little help organizing their arguments. Help young writers work through a series of persuasive writing exercises that emphasize the importance of...

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Should junk food be banned in schools? Should the US open its borders to all immigrants? Should the US impose term limits for the House of Representatives and for the Senate? Using Tyson Miller's Dream of a Nation: Inspiring Ideas...

Want to really tap into your pupils' persuasive instincts? Here is a writing prompt that is sure to get your youngsters' pens scribbling furiously. After all, who doesn't want more recess?

This page from California State University at Fullerton list twenty-three common fallacies in reasoning. Each includes an explanation and two examples. The list includes the following: faulty cause, sweeping generalization, hasty...