Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

To get to the heart of a writer's purpose, just remember to have some PIE (Persuade, Inform, or Entertain)! And appropriately, here is a PIE chart that leaves room for pupils to identify each letter of the acronym and any other...

After reading a brief excerpt from a letter written by Abigail Adams to her husband and future president of the United States, John Adams, your young historians will practice their reading comprehension skills and identify what Abigail...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Twelfth graders identify and analyze examples of rhetorical devices as valid or invalid inferences. In this text analysis lesson, 12th graders research a controversial topic in teams and identify rhetorical devices for the topic....

An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...

A learning module with eight links to images, videos, charts, and assessments about ethos, logos, and pathos.