Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally,...

High schoolers unearth multiple meanings based on connotation and cadence. After defining denotation, connotation, and cadence, readers evaluate similar words to compare connotations. They then play with how cadence affects meaning by...

Middle schoolers use this connotation and denotation learning exercise to develop vocabulary skills. They take notes on the terms, study examples, and choose from pairs of words to find the more positive or negative word choice, as...