Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...

Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...

Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.

Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...

Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.

Learners explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Learners analyze the categories for commercials and then...

Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.