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Lesson Plan
Curated OER

Crime Drama Teaching Units

For Teachers 9th - 12th
Investigate the nature of crime dramas on television. What exactly are they trying to portray? Questions and a comparison chart support learners as they watch shows from Canada, Great Britain, and the United States. An oral presentation...
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Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Lesson Plan
Media Smarts

Gender Messages in Alcohol Advertising

For Teachers 7th - 10th
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Lesson Plan
Curated OER

Consumerism

For Teachers 6th - 12th
Learners examine the techniques that companies use to sell their products.  In this consumerism lesson students create an ad for a company and create a handcrafted butterfly. 
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Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
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Lesson Plan
Curated OER

Commas in a Series; Making an Advertisement!

For Teachers 3rd - 5th Standards
Language arts learners practice using commas in a series while designing their own advertisement! This creative assignment calls for learners to create their own visual advertisement describing a product of their choice. Their poster...
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Worksheet
Curated OER

The Learning Network: Fill-In Super Bowl Ads

For Students 7th - 12th
A possible high-interest activity for the ESL classroom, this online resource has learners complete a fill in the blank exercise about advertisements during the Super Bowl. Coupled with a related article entitled "Before the Toss, Super...
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Lesson Plan
Curated OER

Advertisements

For Teachers 6th - Higher Ed
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
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Lesson Plan
Curated OER

Project Playhouse

For Teachers 9th - 12th
Students read about Kent State's ongoing support for Hurricane Katrina victims by building and auctioning off playhouses for children. They create an ad for the playhouses, including a headline and some copy (words) plus visuals that...
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Lesson Plan
Curated OER

Life as a Legend: Marilyn Monroe: What is Beautiful?

For Teachers 7th - 12th
Students consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary groups...
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Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Lesson Plan
Curated OER

Advertisements

For Teachers 4th - 6th
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
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Lesson Plan
Curated OER

Creating Posters

For Teachers 6th - 9th
Students analyze posters from 1839 and from 1948-1953. In this literary interpretation lesson, students use posters to answer a series of questions and suggest ways the posters could be improved, then create their own posters.
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Lesson Plan
Curated OER

Public vs. Private

For Teachers 6th - 12th
Students watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
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Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Lesson Plan
Curated OER

Health: Media and Body Image

For Teachers 5th
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
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Lesson Plan
Curated OER

Magazine Dollars and Sense

For Teachers 6th - 12th
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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Lesson Plan
Curated OER

Advertising's Hidden Messages

For Teachers 3rd - Higher Ed
Students explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
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Worksheet
Curated OER

Features of An Effective Advertisement

For Students 7th - 9th
In this advertisement worksheet, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is effective or not...
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Worksheet
Curated OER

Advertisement Evaluation Document

For Students 6th - 8th
In this advertisement evaluation activity, students complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would purchase it.
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Worksheet
Curated OER

Real Life Challenge

For Students 7th - 9th
In this consumer mathematics worksheet, students use the newspaper to complete the sheet and figure out their budget for the next six months. They include parenting challenges and a new baby in their budget factors.
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Organizer
Curated OER

Wanted

For Students 3rd - 5th
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
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Lesson Plan
Curated OER

Working With Job Ads

For Teachers 9th - 12th
Students examine abbreviations in newspaper advertisements. In groups, they cut out any unfamiliar abbreviations they come across. Once this is completed, they research the qualifications and education needed to hold the careers...