Middle schoolers develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.

Students assess how images and words in a political ad deliver its message and stir the emotions in the general public. They research information that supports or refutes claims made in the ad as well as the credibility of the ad. Each...

Students assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...

Students observe a political advertisement and evaluate the views promoted in the ad. After exploring governmental policies, students create their own 30-second ad to promote a specified cause and publicize their views. Students share...

Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...

Fourth graders demonstrate that milk is the state beverage by creating their own "Got-Milk?" advertisement. They list all the foods that contain milk on Inspiration via the SmartBoard and find advertisement templates, colors, fonts,...

Students brainstorm names for a class newsletter. They perform the job of journalists by interviewing, writing paragraphs, and editing. Students scan photographs, add appropriate graphics and look for errors in the final copy.

Students prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.

Pupils analyze the hidden messages of advertisements targeted to their age group.

An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...

MediaSmarts provides digital and media literacy lessons for students. For this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.

MediaSmarts provides digital and media literacy lessons for young scholars. In this lesson, young students will learn about the importance of spokescharacters for companies. Then young scholars will create own jingles and...

The image shows a foosball table with a ballerina in the middle to advertise job searching on Monster.com.

The image shows penquins in front of a camera to advertise wildlife documentaries on Animal Planet.

The graphic image shows Marge Simpson in a before and after picture advertising Dove Anti-Frizz Cream.

The image shows a person's hands opening a magazine that has come alive with fish to advertise Traveller Magazine.

The image shows a Dunkin Donuts coffee cup combined with a construction site to advertise their rebuilding of new stores.

The image shows a strawberry frosted mini-wheat looking at it's reflection in a spoon to advertise the cereal.

The image shows a Heinz ketchup bottle divided up into individual tomatoes to advertise the brand's freshness.

The image shows a goldfish wearing a helmet in case it hits the sides swimming in a spotless bowl cleaned with Glassex.

The image shows a lady with a Pepsi can used as a hair roller to promote recycling.

The image shows a skeleton in the ground with beautiful red hair to promote Nivea Hair Care products.

The image shows an outline of a truck going through a mountain to advertise the power of Nissan.