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Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Lesson Plan
Curated OER

Signs Signs - Everywhere Signs

For Teachers 10th - 12th
Students examine advertising techniques. In this media literacy instructional activity, students collaborate to create PowerPoint presentations that feature multimedia formats to share advertising that is present in their community.
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Lesson Plan
Curated OER

Using Descriptive Language

For Teachers 6th - 12th
Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
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Lesson Plan
Curated OER

Listerine: Miracle Liquid or Product in Search of a Purpose?

For Teachers 9th - 12th
Students analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
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Lesson Plan
Curated OER

Hidden Messages: The Growth of Product Placement

For Teachers 6th - 12th
Learners identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Lesson Plan
Curated OER

Analyzing Advertising

For Teachers 6th - 8th
Young scholars critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial...
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Lesson Plan
Curated OER

How Does Advertising Affect You?

For Teachers 3rd - 5th
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
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Lesson Plan
Curated OER

Using Advertisements to "Read Between the Lines" Culturally

For Teachers 7th - 12th
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
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Lesson Plan
Curated OER

Trading Cards for the 21st Century

For Teachers 6th - 12th
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
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Lesson Plan
Curated OER

Preparing for Cake Sale

For Teachers 5th - 10th
Students complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Students create posters to advertise the...
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Lesson Plan
Curated OER

The Persuasive Message

For Teachers 8th
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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Lesson Plan
Curated OER

EARLY COLORADO ADVERTISING

For Teachers 4th - 12th
Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
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Lesson Plan
Curated OER

Advertising Then and Now

For Teachers 4th - 6th
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
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Lesson Plan
Curated OER

Marketing Yourself for the Job Search (A Guide for Teens)

For Teachers 9th - 10th
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 7th
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
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Lesson Plan
Teachers.net

Smoking and the Advertising Industry (Middle, other) SMOK_AD.DOC

For Teachers 6th - 8th
Students study advertising techniques and the effects of smoking on health.