High schoolers explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor...

The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in...

A defintion of the marketing mix as the 4P's (price, product, promotion, place). Then it discusses other components such as Market skimming, Market penetration, product-oriented and market-oriented.