Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...