Curated OER
World War II: Causes And Consequences
Middle schoolers discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
Curated OER
Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Papa's Got A Brand New Bag
Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
Can China Kick the Habit?
Middle schoolers watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and...
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Curated OER
Don't Type To Strangers
Students create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.
Curated OER
In and Out Function Problems
Third graders solve In and Out function problems. They analyze a chart and discuss the steps to solving the functions, and discuss the patterns and complete the charts. Students then create a book of repeating patterns using magazines,...
Curated OER
Current Contexts
Students examine how they are affected by world affairs. After reading an article, they examine Otto Frank's attempts to immigrate to America. Using the New York Times, they identify examples of news, advertisements and photographs...
Curated OER
Primary Source Adventures: Runaway Slaves Lesson Plan
Fourth graders examine social changes in Texas during last half of ninteenth century relating to the institution of slavery. They brainstorm methods that unhappy slaves may have used to avoid obeying their masters, and read and discuss...
Curated OER
Amnesty:More Than A Word
Students examine two advertisements, both of which claimed a 2007 immigration reform bill would provide "amnesty" to illegal immigrants. They research a bill and check the accuracy of advertising claims. Afterward, they write their own,...
Curated OER
Test Your Speaking and Listening Skills: Information Gap 1: Looking for a Job
For this ESL looking for a job worksheet, students work in pairs to ask questions that will elicit information that is missing from their page. Each page contains ten gaps in job advertisments from a local paper.
Gibbs Smith Education
Writing Project- Persuasive Letter
Class members craft persuasive letters addressed to their teacher or the school principal, encouraging change to or the establishment of a program.
Curated OER
Once Upon A Time...
Students discuss elements of fairy tales, examine selected piece of Robert Harris' art, and compose fairy tales based on what they see and imagine. Students then view homes in Harris' artwork collection, create home in which they would...
Curated OER
Buying on Credit
Students determine how buying on credit adds to the total cost of an item by computing the interest. They find a major item advertised in a magazine and identify the price. Then they identify the rate of a credit card and calculate the...
Curated OER
Party Time
Students engage in a instructional activity about finding information from the grocery store to put into data that can be measured. The data is found in advertisements and food labels. They plan the cost of a party when using the unit...
Curated OER
Holes-Outdoor Adventure Camp
Learners read the book and watch the movie, Holes. They create a brochure (containing specific information) that advertises Camp Green Lake as a newly refurbished outdoor adventure camp. They display the brochures for the rest of the...
Curated OER
Advertising Adjectives
Young scholars create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Young scholars use comparative adjectives in...
HealthTeacher
Get More Sleep
Help learners identify habits that interfere with sleep and to understand the importance of adequate rest and its impact on not only physical health, but also emotional wellbeing.
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Young scholars analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
Curated OER
Why Do I Want All This Stuff?
Students identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors that...
Curated OER
Facts vs. Opinions in Ads
Middle schoolers develop criteria for determining statements of opinion. They practice discerning statements of opinions in advertisements.
Curated OER
How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.