Students research the economic importance of the major reservoirs in Illinois. In groups, they manage a budget for one of the lakes to promote tourism in the area. They also work together to create advertisements.

Students investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.

Fourth graders study junk mail to learn the techniques that advertisers use to attract and hold a person's attention.

Students examine and read advertisements related to cars. Using the ads, they recognize prices, telephone numbers, content and the target audience of the ad. They create their own advertisement using appropriate vocabulary and share them...

Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...

Students explore the art of the opera. They listen to examples of opera and conduct research to find out more about the opera world. Then they develop advertisements that focus on aspects that might interest young people about opera...

In this bat maze worksheet, students complete the maze to help the bat find his way to the belfry tower. This worksheet can be printed off without the advertisements.

In a hypothetical scenario, food chemists use titration to concoct a brine solution for producing the crunchiest pickles. They also analyze store-bought pickle juices. In addition to reinforcing titration techniques, the instructional...

Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...

Secondary learners investigate exponential functions in a real-world scenario. They collect data on the temperature of a cooling baked potato, enter the data into lists, and graph the data using a scatter plot before finding an...

Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...

Can any good come from acts of evil? The 1963 bombing of the Sixteenth Street Baptist Church in Birmingham, Alabama, and the eventual outcomes of the tragedy, are the focus of a lesson that asks groups to examine primary source documents...

If you're looking to start a unit based around narrative writing, make sure to consider this resource while you're planning. This book covers five topics: writing personal narratives, writing narratives about others, writing...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Learners examine the techniques that companies use to sell their products.  In this consumerism lesson students create an ad for a company and create a handcrafted butterfly. 

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...

From December 20, 1860 to June 8, 1861, eleven states seceded from the Union. Alabama seceded on January 11, 1861. Why did so many white Alabamians want to secede? Why did they believe the South could win the war? These are the essential...

Use this lesson to reinforce the effect of passive and active voice in writing. First, middle schoolers write several sentences, and then use the attached worksheet to identify whether the sentences are written in active or passive voice.

Animals oftentimes elicit various characteristics which make them symbolic or representative of human feeling, action, or emotion. The class creates horse characters out of clay to show character action and symbolism. This is a great...

Writing teaches us so much. One can identify the many characteristics of a newspaper, use the Internet to gather information, and communicate with others. Primary students create a class newspaper for publishing and dispersal.

Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

Groups of students create magazines that contain stories and images of one aspect of the ocean, and ocean life. The expectations for the final products are quite high, so this lesson will require some effort to properly implement. A...

Students identify and work to eliminate electrical safety hazards in the home. They identify items that use electricity. Students use a fishing game that allows students to cut pictures of items from magazine; glue the items on the 3" x...