Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Even young children watch sports and like team logos and products. It's never too early to think critically about what's onscreen. This exercise develops awareness that media communicate values (i.e. who participates in sports and who...

Consider how well young scholars' favorite TV shows, movies and video games reflect the diversity of society. The lesson introduces your class to several media literacy concepts, such as how media conveys values and messages, as well as...

Take a close look at news reporting techniques and global issues. Begin by creating a graphic representation of developing nations and defining the term. After class discussion, the second day's activities pick up by deconstructing news...

Investigate the nature of crime dramas on television. What exactly are they trying to portray? Questions and a comparison chart support learners as they watch shows from Canada, Great Britain, and the United States. An oral presentation...

Here is an app version of a powerful tool that allows you and your students to have one place where you can capture, organize, and share items in multiple media formats.  The different uses for this app are as varied as your ideas...

Develop media smarts by considering the power of celebrity involvement in world issues. A look at the work of such celebrities as Angelina Jolie, Oprah, and Bono prepare learners to develop their own media campaign for a global...

Looking at the different ways organizations disseminate their messages using digital media leads to developing a digital anti-hate media campaign. Although some of the resources reflect the Canadian developer, the links provide...

A study of how public perception is both reflected and influenced by film and television, this instructional activity helps students develop an awareness of audience as well as a critical view of media. Depictions of police in television...

Dealing with the very topical subject of cyberbullying, this lesson plan will surely create some engaged discussion in your classroom. Young learners discuss the laws concerning cyberbullying in Canada, and then respond to a series of...

Following a site's community guidelines is just one step toward being an excellent digital citizen. After a brief introductory video, small groups come up with their own community guidelines and present their ideas to come up with a...

Explore gender stereotypes by analyzing how male and female characters are depicted in comic books. Using the provided Comic Book Analysis sheet, students record the attributes of male and female comic book characters. Then the whole...

Combat hate online by bringing it into the light. Begin by giving learners a quiz, then lead a discussion based on the issues the quiz brought up. As a class, develop strategies to confront online hate. Assign different venues to groups...

Demonstrate the importance of evaluating and citing sources. Pupils can complete the suggested assignment provided here, or one of your choosing, while focusing on checking that the resources are credible and citing those sources...

Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...

Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.

People can make a difference in the world without leaving their homes. Using an eye-opening resource, scholars complete a handout as they consider the strengths and weaknesses of the Internet as a tool for social activism. Finally,...

Provide some group brainstorming and story-planning time with the fifth lesson in a series on examining and creating documentaries. After you've explained the purpose of each section of a documentary, groups meet to plan the beginning,...

Storyboarding is an essential part of planning a film. Introduce your class to storyboarding and allow groups time to plan out their documentaries in this sixth lesson in a series about creating documentaries. Class members review an...

Students study the criteria for evaluating web sites and use information found in authoritative web sites to create questions for a game of Jeopardy. They evaluate three different web sites, some with minor errors and some with major...

Young scholars investigate new vocabulary words with a fun, collaborative activity. Given a deck of word cards, pairs of students flip over one at a time and independently look up the term in a dictionary. They then take turns rolling a...

Students develop their knowledge of HTML. They use an HTML template to analyze the function of basic HTML elements and develop web pages for the school web site. II. use the HTML editor HTML Assistant to develop web pages for the school...

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...