Alex: "P" Shopping at the Grocery Store

In this activity young scholars will explore marketing tools, terminology, and the specific four P's of marketing strategy. After viewing the introductory materials, background content, and completing two brief in class assignments, students will create an imaginary item that would be sold in a grocery store and determine the detailed marketing mix for that product. Young scholars will then present this information to the class with a PowerPoint presentation. Students will have the option to bring in samples of their finished "product".