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This Whose Choice Is It Anyway? lesson plan also includes:
- Forbes Article "In Search of the Buy Button"
- Data Tables
- Montague's Experimental Results
- Whose Choice Is It Anyway? (.html)
- "In Search of the Buy Button" by Melanie Wells
- Data Tables (.pdf)
- Montague's Experimental Results (.pdf)
- Lab & Experiment
- Vocabulary
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Your taste buds may be saying Pepsi, but your brain is saying Coke! By analyzing experimental research, learners discover ways in which our brains impact decision making. They conclude with a discussion of neuromarketing and how it influences the products we buy.
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Instructional Ideas
- Ask collaborative groups to research additional brain studies on a topic of their choice
- Set up a debate forum for pupils to discuss the ethics of neuromarketing
Classroom Considerations
- Expects a solid understanding of the brain's anatomy
Pros
- Provides brain images to reinforce experimental conclusions
- Uses a topic that individuals can connect with easily
Cons
- None